Cookie Policy — Helping You Understand How We Use Cookies
This Cookie Policy explains how NexGrad uses cookies and similar technologies when you visit our website. Cookies help us improve website performance, remember your preferences, understand visitor behaviour, and provide a better browsing experience. By continuing to use our website, you acknowledge the use of cookies as described in this policy, subject to your browser settings and cookie preferences.
1. What Are Cookies?
Cookies are small text files stored on your computer, tablet, or mobile device when you visit a website. They allow websites to remember information about your visit, making future visits faster, easier, and more personalised. Cookies do not normally identify you directly. Instead, they help websites recognise your device and remember your browsing preferences.
2. Why We Use Cookies
Cookies help us deliver a better digital experience by: Remembering your website preferences. Improving website performance. Understanding how visitors use our website. Measuring the effectiveness of marketing campaigns. Enhancing website security. Supporting website functionality. Providing a smoother browsing experience. We use cookies responsibly and only where they help improve our services or website performance.
3. Types of Cookies We Use
Essential Cookies
These cookies are necessary for the website to function correctly. They help with: Page navigation, Security, Form submissions, Session management, Website stability. Without these cookies, certain parts of the website may not function properly.
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website. They may collect information such as: Pages visited, Time spent on pages, Navigation paths, Device types, Browser information, Website performance metrics. This information is used to improve the overall user experience and website performance.
Functional Cookies
These cookies remember your preferences to make future visits more convenient. Examples include: Language preferences, Region selection, Saved settings, Form preferences.
Marketing Cookies
Where applicable, marketing cookies help us understand the effectiveness of advertising campaigns and deliver more relevant communications across supported platforms. These cookies may be used for campaign measurement and remarketing, subject to your consent where required.
4. Third-Party Cookies
Some cookies used on the NexGrad website may be placed by trusted third-party service providers that help us operate, analyse, and improve our platform. Depending on the services we use, these providers may include: Google Analytics, Google Tag Manager, Google Ads, Microsoft Clarity, Meta Pixel, LinkedIn Insight Tag, YouTube, Vimeo, Live Chat Platforms, CRM and Marketing Automation Tools. These third parties may collect information according to their own privacy and cookie policies. We encourage you to review their respective privacy policies if you would like more information about how they process your data.
5. Managing Your Cookie Preferences
You remain in control of your cookie preferences. Most web browsers allow you to: View stored cookies, Delete existing cookies, Block specific cookies, Block all cookies, Receive notifications before cookies are stored. Please note that disabling certain cookies may affect the functionality and performance of some areas of the NexGrad website.
6. Cookie Consent
Where required by applicable law, NexGrad will request your consent before placing non-essential cookies on your device. You may: Accept all cookies, Reject non-essential cookies, Customise your cookie preferences. Your preferences can be updated at any time through our Cookie Preferences settings.
7. Updates to This Cookie Policy
As our website, technology, and legal obligations evolve, we may update this Cookie Policy from time to time. Any changes will be published on this page together with the updated effective date. We encourage you to review this policy periodically to stay informed about how cookies are used on our website.